Charlotte, NC, December 8, 2020 – Churchill Asset Management (“Churchill”) today announced a direct investment in Good Sportsman Marketing Outdoors (“GSM” or the “Company”) in support of Gridiron Capital’s acquisition of the Company. GSM is a leading designer and distributor of technologically advanced, branded accessories for the sportsman and rugged outdoor enthusiast market. The Company’s robust portfolio of brands spanning across multiple price points enables GSM to be a one-stop-shop for customers across a diverse channel set.
“We are excited to continue our long-standing relationship with Gridiron Capital with the GSM transaction,” said Derek Fricke, Principal on the private equity & junior capital team at Churchill. “Gridiron is an ideal owner to drive both organic and inorganic growth at GSM due to its prior successes within other prominent lifestyle and outdoor brand platforms.”
This represents the seventh transaction Churchill’s private equity & junior capital team has completed in support of Gridiron Capital, a New Canaan, CT-based firm that focuses on control investments in the middle market.
About Churchill Asset Management LLC
Churchill, an investment-specialist affiliate of Nuveen (the asset manager of TIAA), provides customized financing solutions to middle market private equity firms and their portfolio companies across the capital structure. With $24 billion of committed capital, Churchill provides first lien, unitranche, second lien and mezzanine debt, in addition to equity co-investments and private equity fund commitments. Churchill has a long history of disciplined investing across multiple economic cycles and our unique origination strategy, best in class execution and investment are driven by more than 80 professionals in New York, Charlotte and Chicago. More information can be found at www.churchillam.com.
About Gridiron Capital
Gridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams, and creating value by building middle-market companies into industry-leaders in branded consumer, B2B, and B2C services, and niche industrial segments in the United States and Canada. We help transform growing companies by winning together through hard work, partnerships grounded in shared values, and a unique culture that comes from hands-on experience building and running businesses. As a team led by former operators and entrepreneurs, we know what it takes to run successful businesses on a day-to-day basis. Additional information is available on the firm’s website: www.gridironcapital.com.
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This material is not intended to be a recommendation or investment advice, does not constitute a solicitation to buy, sell or hold a security or an investment strategy, and is not provided in a fiduciary capacity. The information provided does not take into account the specific objectives or circumstances of any particular investor, or suggest any specific course of action. Financial professionals should independently evaluate the risks associated with products or services and exercise independent judgment with respect to their clients.
Churchill Asset Management is a registered investment advisor and majority-owned, indirect subsidiary of Teachers Insurance and Annuity Association of America. Certain Nuveen products are advised by Nuveen Alternatives Advisers LLC, a registered investment advisor and wholly owned subsidiary of TIAA, and distributed by Nuveen Securities, LLC, Member FINRA and SIPC.
Investments in middle market loans are subject to certain risks. Please consider all risks carefully prior to investing in any particular strategy. These investments are subject to credit risk and potentially limited liquidity, as well as interest rate risk, currency risk, prepayment and extension risk, and inflation risk.
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